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Lesson 1: CORE MESSAGING: GET CREATIVE

OVERVIEW

In this lesson we’ll start to uncover new ways of talking about our brands. You’ll be looking at every aspect of your brand by reviewing all the work we’ve done in this course. Find inspiration in the previous worksheets.

For each element that you identified as unique to your business, think about the name you would give it. The reason we give these elements names is not to so creative, rather to be more CONSISTENT in our marketing conversation.

Expected Outcomes…

  • You have the level of conversation you want to have.

Unexpected Roadblocks…

  • I’m not creative enough to create clever names.
  • People aren’t going to understand what I’m saying – it won’t resonate.


The one takeaway from this section we want you to delve into…
You will likely not find the perfect language immediately, but start to practice ideas in the market to see what makes people’s eyes light up.