Lesson 1: CORE MESSAGING: GET CREATIVE
In this lesson we’ll start to uncover new ways of talking about our brands. You’ll be looking at every aspect of your brand by reviewing all the work we’ve done in this course. Find inspiration in the previous worksheets.
For each element that you identified as unique to your business, think about the name you would give it. The reason we give these elements names is not to so creative, rather to be more CONSISTENT in our marketing conversation.
- You have the level of conversation you want to have.
- I’m not creative enough to create clever names.
- People aren’t going to understand what I’m saying – it won’t resonate.