LESSON 2: DEVELOPMENT: FUTURE CLIENTS
In this lesson we examine target markets in a new way.
We will clearly identify your amazing future clients beyond a single persona.
- Having clarity about the future clients they want to attract.
- What if there aren’t more of them? What if they’re wrongly identified and I build a business around the wrong person?
- I need examples.
- For every one amazing person you have, they are unique in who they are, but they’re not unique in their perspective. We choose the one as a representation.