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LESSON 2: DEVELOPMENT: FUTURE CLIENTS

OVERVIEW

In this lesson we examine target markets in a new way.

We will clearly identify your amazing future clients beyond a single persona.

Expected Outcomes…

  • Having clarity about the future clients they want to attract.

Unexpected Roadblocks…

  • What if there aren’t more of them? What if they’re wrongly identified and I build a business around the wrong person?
  • I need examples.
  • For every one amazing person you have, they are unique in who they are, but they’re not unique in their perspective. We choose the one as a representation.


The one takeaway from this section we want you to delve into…
There are ideal clients out there that just waiting for you to market to them.