Lesson 1: PRELIMINARY SKETCH: FUTURE VISION
OVERVIEW
In this lesson we’ll review all of our previous work and begin to create a new brand vision.
In order to move your new brand forward, you will begin by taking small steps.
Expected Outcomes…
- Begin to look for ways this new brand will work for your business to move it forward.
Unexpected Roadblocks…
- Feeling like it’s not possible, it’s too dreamy, it’s too far ahead of where they are
- Intimidated/not knowing the next logical step