Lesson 1: PRELIMINARY SKETCH: FUTURE VISION

OVERVIEW

In this lesson we’ll review all of our previous work and begin to create a new brand vision.

In order to move your new brand forward, you will begin by taking small steps.

Expected Outcomes…

• Begin to look for ways this new brand will work for your business to move it forward.

Unexpected Roadblocks…

• Feeling like it’s not possible, it’s too dreamy, it’s too far ahead of where they are
• Intimidated/not knowing the next logical step

The one takeaway from this section we want you to delve into…
You can build a brand that you can get excited about and still have a marketable business.