LESSON 3: FOUNDATION ELEMENTS: VALUES & INSPIRATION
In this lesson we’ll look at what fuels and inspires your brand.
At the end of this exercise we want you to understand the core of your brand, that you are uniquely qualified to be doing what you are doing, and that you have role models for good branding to aspire.
- Understanding that you have “what it takes” to inspire others, solely by being in existence (i.e. good quality work)
- Difficulty identifying brands that I admire just visually from what I admire values and visually
- Feeling “not worthy” because they’re big and you’re small (they have teams, etc) – you don’t have to do everything they’re doing
- Copycat branding – not being afraid of trying something just because someone else has tried it