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LESSON 2: CLOSER INSPECTION: BUSINESS OVERVIEW

OVERVIEW

In this lesson we’ll begin looking at the business form the inside, digging into to detail about the work you are doing, or planning to do.

A crucial skill smart business owners know is that you can decide what your business will do, not the market. The thoughtful way to read the past and inform the future. What you do is what you become known for and becomes your brand if you’re not careful.

Expected Outcomes…

  • Distilling the work you want to become known for starts with a conscious reviewing of your work.
  • Understanding that you get to command what work you do and who you work with — and that just because you think about these things doesn’t mean you have to immediately act.

Unexpected Roadblocks…

  • Getting stuck: analyzing each piece of work too deeply (discrediting/picking apart your past)
  • Future-forecasting (this isn’t logical to think I can do this piece of work as a job, it only happened that one or two times)
  • Understanding that you get to command what work you do and who you work with — and that just because you think about these things doesn’t mean you have to immediately act
  • I’m a new business, I need help clarifying potential client & products


The one takeaway from this section we want you to delve into…
People know you for the work you do. If you don’t take control of that, the marketplace will, and you’ll be stuck doing stuff you don’t love.