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LESSON 1: PREBUILD: YOUR RESOURCES

OVERVIEW

 

In this lesson we’ll start by looking at your brand from the outside. Time is the most valuable asset a brand has, yet it’s often spent on a lot of “off brand” activities.

The purpose of this exercise is to uncover value you’ve never before had the time or space to explore.

Expected Outcomes…

  • You’ll have a better understanding of the unique assets you bring to your work.
  • There’s a place for those assets in your business/marketing.

Unexpected Roadblocks…

  • Things feel really irrelevant (PTA when you’re an accountant, non-profit experience when you’re wanting to start a business, etc.)
  • Embarrassment – I don’t want to advertise my interests.


The one takeaway from this section we want you to delve into…
Why who you are outside of work is actually super important to your brand.