LESSON 1: PREBUILD: YOUR RESOURCES
In this lesson we’ll start by looking at your brand from the outside. Time is the most valuable asset a brand has, yet it’s often spent on a lot of “off brand” activities.
The purpose of this exercise is to uncover value you’ve never before had the time or space to explore.
- You’ll have a better understanding of the unique assets you bring to your work.
- There’s a place for those assets in your business/marketing.
- Things feel really irrelevant (PTA when you’re an accountant, non-profit experience when you’re wanting to start a business, etc.)
- Embarrassment – I don’t want to advertise my interests.